This essay documents the main currents of visual studies in communication. After a brief history of the emergence of the field, we review the record of published research in books and journals during the past 5 years, identifying major strains of theory, key issues, and topical categories. We then apply the strains of thought to classify papers presented at the ICA conferences, noting patterns and shifts across and within ICA divisions and interest groups. Based on these patterns, as well as on informal input from colleagues, we map the discipline formation of visual studies and identify trends in institutional development. We conclude by exploring future directions for the field now that the visual interest group has grown to become the Visual Studies Division of ICA.